We know exactly who he is.īorn in Kent, England in 1994, Sam Cox adopted the moniker of “Mr Doodle” in 2014. Though he’s British, goes by a whimsical alter ego, and has made waves with his eccentric, instantly recognizable art style, Mr. Doodle brand, propelling him to international fame and (in some circles) acclaim. To illustrate (pun intended) this point, let’s explore how Sam created the Mr. What artist best exemplifies the importance of branding in the modern art world? When you look at 2020’s biggest art auction successes under the age of 40, you will find Sam Cox, whose works amassed nearly $4.7 million across three continents in just over nine months. A good brand in the linchpin of many artists’ success. With just a few clicks on social media, an artist brand can travel millions of miles to all corners of the Earth. An artist can only do so much in a given time.īut an artist brand? An art brand can do what no human being ever could.Ī brand can attain a life of its own and transcend human limitations. An artist laboring in a studio is confined by physical time and space. I’m not afraid of people laughing at me or if they don’t get it.”Īn artist - no matter how brilliant, eccentric, or hard-working - is only human. “A lot of art is lacking a sense of humour… It’s a fun thing to be able to draw and create your own world, and sometimes it is funny.
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